Bethany, MO: The Tractor Supply Company, the largest rural lifestyle retailer in the United States, announced that the Bethany location of Orscheln Farm and Home has begun its transition to Tractor Supply. The initial phase includes rolling out Tractor Supply’s Neighbor’s Club rewards program, which provides a number of enhanced benefits and offers for customers. The Bethany store is one of 81 Orscheln Farm & Home locations Tractor Supply acquired in October 2022. All will be converted to Tractor Supply by the end of 2023.